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Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Top 10 Reasons Why Blogging Should be the No.1 B2B Marketing Tactic

Are you still following traditional marketing for your business? Do you think that blogging is overrated and unnecessary? Think again. A recent study conducted by Content Marketing Institute and MarketingProfs revealed that 80%  of B2B marketers use blogs as a major content marketing tactic for their businesses. What does this information mean for your business? Put in simple words it means that if your business is not represented on the internet adequately, you are at the losing end. If you think you would rather not manage social media, a blog and website on your own, perhaps you should consider joining hands with someone who does. Having a Blog has several advantages. Let’s look at just ten of them. ONE: A Blog is a Good Way to Share Information About Your Products and Services If you want to convince an existing or potential customer that you care about them, get involved in what they need or want. If they need information to make better choices, help them. A blog is an excellent place to share information about your products and services. Discuss issues that concern your customers and help them analyze information which will benefit them. Here are some examples: 4 Ways to Reduce Your Bounce Rate with Optinmonster This article throws light on some good ideas to increase customer engagement or involvement in your site. These suggestions are very useful to prevent people from bouncing off or exiting your site quickly. 2. What Gets Your Audience Excited to Opt-in? Find Out with Our New Split Testing Tool  Leadpages launched a landing page builder, which helps in running split tests. Split...
How to Start a Business Blog – A Step by Step Guide

How to Start a Business Blog – A Step by Step Guide

Once upon a time, blogging used to be a creative hobby. Ordinary people published online journals of their life and experiences, that others could read and comment on. It was a way to build community amongst those who shared similar interests across the world wide web. My, how things have changed! Blogging is no longer just a passive hobby reserved for the weekends. It has become a powerful online marketing tool that builds brands, engages the audience and grows businesses. In case you’re wondering if a blog is really essential for your business, here are some of the latest statistics in this regard: Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative) Companies that blog have 97% more inbound links. (Hubspot) 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (BlogHer) 60% of consumers feel more positive about a company after reading custom content on its site. (Content Plus) 81% of U.S. online consumers trust information and advice from blogs. (BlogHer) Statistics Courtesy: ActiveBlogs There’s no longer a question of “if” your business needs a blog, it’s just a matter of “when”! And if you ask me, I’ll say, “Right away”… There’s no time like the present! But before you jump in with both feet and start your business blog, let’s look at a few basics. What is a Business Blog? A business blog is a marketing medium that you can use to interact with your audience. You can use the blog to share valuable information that’s beneficial to your readers, which will eventually convert...
14 Reliable Website Audit Tools for Your Business Website

14 Reliable Website Audit Tools for Your Business Website

The online business scenario is constantly changing. What worked for you last year, need not necessarily bring you good results this time around. In the fast-paced internet medium, how do businesses keep their heads up? Regular audits… that’s how! No matter how long you’ve been in online business, it’s essential to conduct a regular audit. You may choose to do it on a quarterly, semi-annual or annual basis, but it has to be done. Here are a few reasons why a regular website audit will benefit your online business. Benefits of a Website Audit 1. Discover what works A comprehensive audit of your website will give you adequate information to understand what’s working for your business. For example, you might find that a majority of your website traffic comes from Facebook. In that case, you know that you must continue being active on Facebook and engage with your target audience there. 2. Rectify inconsistencies While your website may be doing well, an audit will help you identify inconsistencies in its performance. For example, let’s say you have a content rich page that gets a lot of visitors. But it also has a high bounce rate. An audit will help you identify this issue and modify the content so it encourages readers to visit other related pages on your website. 3. Guidance on how to move forward Doing a regular audit of your website (and other online channels that your business has an active presence on) will give you direction on where to channel your online marketing efforts. For example, you might notice that a particular type of content resonates with your audience. This will guide you to brainstorm and create more...
15 Helpful Resources to Learn and Master SEO

15 Helpful Resources to Learn and Master SEO

Every business – big or small, needs a fully functional website. It’s a window that opens your products and services to the world and gives your business an identity. But what’s the use of a website if it cannot reach your potential customers? How do you make sure your web pages are getting found by your target audience? This is where SEO comes into the picture. With the help of search engine optimization, you can do several activities that can boost up your website. In simple words, SEO or Search Engine Optimization is a method used to increase traffic to your site from search engines. If you are new to the online or digital marketing world, here are some resources to help you learn and master SEO. 1. The Beginner’s Guide to SEO by Moz Credits: Moz.com Moz is a dynamic online SaaS (Software as a Service) company. They offer several resources to marketers, including a beginners’ guide to SEO. This guide has 10 chapters that explain what search engine optimization is, and why business people should use it. And guess what?! This guide is free; you can either download it onto your device or read online. Don’t forget to check out their blog. They frequently update it with modernized SEO techniques. One of my favorite piece of content from Moz is A Visual Guide to Keyword Targeting and On-Page SEO which illustrates how we can perfectly optimize our website. Credits: Moz.com 2. Search Engine Optimization Starter Guide by Google Credits: google.com This 32 page PDF can be listed as one of the best beginners’ guides to SEO. Even though the guide is in depth and goes into technical details, it’s worth reading....
How to Select the Right Social Media Platform for Boosting your Business – Infographic

How to Select the Right Social Media Platform for Boosting your Business – Infographic

Imagine you have just launched a brand new portable phone charger that charges phone in 30 seconds! How will you tell this to maximum people in the world? Do you know that all your potential customers are available online, either on Facebook or Twitter, accessing content of their interest, on their smart phones? Whatever business you have, social media can act as the bridging element to connect with your users. Isn’t it evident that by making your social media presence strong, you can drive more sales for your company? In fact, 62.9% sales professionals agree social selling is important for closing new deals. Corporate giant IBM recorded 400% increase in sales with its social selling initiative. Surely, Social Media has immensely transformed the way businesses are done. Different social media platforms serve different purpose. Facebook:  Facebook profile essentially connects friends and family, and hence has a personal feel. This will help your users and followers to know you more as a person and hence better connected. LinkedIn: Professionals connect on LinkedIn. It is ideal to promote your service and to connect with veterans in the industry. Twitter: Twitter is for quick conversation. If you have any updates, big news or need continuous conversation with your followers, Twitter works magic. You have to log in multiple times a day for quick responses and continuous posting. YouTube: YouTube is the social network where people comment, discuss and share. Along with frequent video uploads, engage with people to magnetise users to your business. Instagram: Instagram is the ideal platform to share awesome pictures, short videos and memes. This is a must have...