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12 Questions to Ask Before Hiring a Digital Marketing Agency

12 Questions to Ask Before Hiring a Digital Marketing Agency

Digital marketing has become an absolutely necessity for businesses worldwide. It doesn’t matter if you have a small home business or a multi-million dollar corporation… your business needs to have a credible online presence. While major businesses with huge marketing budgets can afford to have in-house online marketing experts, this isn’t the case with small and medium sized enterprises. And that’s where digital marketing agencies come into the picture. There are numerous companies that claim to provide excellent digital marketing services for a nominal fee. But how do you know which agency to hire? Well, here are some questions you need to ask before hiring a digital marketing agency. 1. What’s the rough marketing strategy followed by the agency? Each internet marketing company follows a different strategy to get your business found online. You need to be aware of the processes they follow and the structure they have in place before you sign on the dotted line. For example, at Get Found Online, we concentrate on building content based lead generation funnels. We first work on increasing traffic to your website by publishing interesting and relevant content. Casual visitors are then converted into business leads through various on-site offerings. These leads can then be followed up and enticed to become paying clients. 2. What are the different marketing methods they employ? There are numerous online marketing methodologies out there – search engine optimization, content marketing, social media marketing, email marketing, paid advertising, etc. The online marketing company you plan to hire must be transparent about the methods they will be utilizing for your business. 3. Who are some of...
19 Latest and Updated Google Tools for Business Owners and Marketers

19 Latest and Updated Google Tools for Business Owners and Marketers

  Google, the search engine has literally taken over all the facets of our life. From finding the nearest bakery to understanding the technology that sends rockets to space, Google is an endless resource for users. Especially for business owners and marketers, there is no dearth of Google tools that can take productivity and performance a cut above the usual. The best part is that, most of these Google resources are free. All you need to have is a Google account and this whole world of great tools is accessible at will. Here is an updated list of the latest Google tools that we have come to live with. Know them, try them and make them part of your everyday life to deliver a better, quicker and smarter web experience. 1. Google Keep Google Keep is a splendid note taking tool that most people are unaware of or undermine its usability. Apart from quick and simple note taking in multiple formats including lists, para, to-do’s, etc. Google Keep also allows users to capture images and add notes to them for reference. Users can also share notes with other users to collaborate over the cloud. Google Keep is also integrated with Google Docs helping users quickly convert their notes into Google docs without having to copy to retype the entire text. Users can also input text through voice and handwriting gestures. 2. Google Optimize Google Optimize allows business owners and marketers to Test, Adapt and Personalize their websites that best suits their customer experience. It simplifies the task of conducting testing and spotting areas for improvement in the website design...
8 B2B Blogging Mistakes That Are Costing You Leads  [+ How To Fix Them]

8 B2B Blogging Mistakes That Are Costing You Leads [+ How To Fix Them]

Blogging is undoubtedly the best B2B marketing tactic. It helps improve your search engine rankings and credibility. For smaller companies, the benefits of blogging surpasses the effort and time invested, by leaps and bounds. Not only is it an inexpensive outpost, but also a 24×7 communication platform where you can continuously voice your thoughts and opinions about new products as well as other relevant issues. A blog gives your business personality and anything gone wrong may adversely affect the way you present your business. And no one wants that, right? Here are the commonly seen B2B blogging mistakes to look out for. They can crawl into your content unawares! 1. Publishing Long, Crammed Content: Yes, long blog posts are preferred for their quality and in-depth content, and for the fact that Google prefers content where readers spend more time on it. But there is also a rise in the number of “skim-readers”. So when a post is crammed with information and technical jargon, chances are, they might be uninterested. To avoid this from happening, try and make your content more pleasing to the sight. You could integrate one or more of the below into your content, for optimal results : Images Graphs Video tutorials etc. Also, avoiding too much technical jargon would make the article more comprehensible to the reader. 2. Talking Too Much About Your Company/Product/Service: Credits: Giphy.com Most companies cannot help but brag about themselves, their products and services. They fail to create engaging content and as such appear to the reader as a mere sales pitch. A good content’s purpose is to build trust in the...
Free Cheat Sheet for Marketing Your Travel Business

Free Cheat Sheet for Marketing Your Travel Business

The travel business is a competitive field, but with this competition comes great ideas and innovations. Since the dawn of the Internet, people have been gradually changing the way they plan their vacations. Less number of people visit travel agencies or operators now. Everyone prefer to look online to find the perfect travel plan for their vacation. This helps them get the best package, and also to read and share reviews of travel experiences with the travel company. Having worked with a travel company for the past few years, I’ve created a simple yet powerful cheat sheet for those travel companies who wish to market their travel company online. In light of my expertise in the travel marketing field, I’ve listed 10 fundamental online travel marketing steps they should take to boost their business online. This one-page Free cheat sheet provides information on how to get started with Online Marketing for Travel business. Whether you are a travel company who already promotes your business online or a newbie to the online world of travel marketing, this easily digestible steps laid out on this sheet are sure to help you improve your online visibility. The Free One Page Cheat Sheet: Kick-Start Your Online Travel Marketing, is FREE for subscribers of Get Found Online. Enter your details in the form below, and we will send you the cheat sheet right...
Top 30+ Local Business Listing Websites in India

Top 30+ Local Business Listing Websites in India

Do you know that more than 97% of customers search for services online. 69% of such search results are affected by geolocation. Like Bill Gates of Microsoft once said, “If your business is not on the Internet, then your business will be out of business”. In today’s context, if your business is not in Google search you might go out of business because your competitors are going to take away all the traffic. The good news is that you can get listed in Google’s local listings even if your business does not have a website. But, why are local listings important? What benefit do they derive for a business? Apart from helping customers reach you faster, local listings have several other features. First of all, it serves to boost local SEO. Google considers local listings as an integral component for local SEO ranking. How does Google Local search parameters work? Google’s local search take into consideration several parameters or ranking factors which helps your listing land on the top map listings when a user raises a related query. Some such ranking factors include: Physical address Google looks to match your physical address with the location proximity of the user. The more accurate and specific the address is, the better the chance of getting listed in Google map listings. You can set the correct physical address of the business by placing the pin in the exact location. Placing the pin in the wrong direction will not help in getting listed to local customers who could be searching for your service. Category associations Google considers the business category associations you have...