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19 Latest and Updated Google Tools for Business Owners and Marketers
Jul 24

19 Latest and Updated Google Tools for Business Owners and Marketers

By Sunu Philip | Free Tools , Online Marketing Tools

Google, the search engine has literally taken over all the facets of our life. From finding the nearest bakery to understanding the technology that sends rockets to space, Google is an endless resource for users.

Especially for business owners and marketers, there is no dearth of Google tools that can take productivity and performance a cut above the usual.

The best part is that, most of these Google resources are free. All you need to have is a Google account and this whole world of great tools is accessible at will.

Here is an updated list of the latest Google tools that we have come to live with. Know them, try them and make them part of your everyday life to deliver a better, quicker and smarter web experience.

1. Google Keep

Google Keep

Google Keep is a splendid note taking tool that most people are unaware of or undermine its usability. Apart from quick and simple note taking in multiple formats including lists, para, to-do’s, etc. Google Keep also allows users to capture images and add notes to them for reference.

Users can also share notes with other users to collaborate over the cloud. Google Keep is also integrated with Google Docs helping users quickly convert their notes into Google docs without having to copy to retype the entire text. Users can also input text through voice and handwriting gestures.

2. Google Optimize

Google Optimize

Google Optimize allows business owners and marketers to Test, Adapt and Personalize their websites that best suits their customer experience. It simplifies the task of conducting testing and spotting areas for improvement in the website design or layout.

Detailed customer insights are provided by the tool to deliver the right kind of experience to the customer. The biggest draw of Google Optimize is that it is easy and effortless to install without any hassles.

3. Google PageSpeed

Google Page Speed

“How fast does my website load?” This is the primary question that Google PageSpeed helps answer. Speed is a critical factor for search engine friendliness and user-friendliness. Google PageSpeed helps to know whether your website has a loading speed that is at par with benchmark speed across all devices.

Further, it also helps you automate the tests to know how your website changes in speed performance each time there is a design or functional upgrade.

4. Google Voice

Google Voice

Google Voice transcribes all your phones calls into an easy-to-read text that can be accessed on an interface identical to the Gmail mailbox. It is a great tool for someone who has multiple phone lines but does not want to be messed with their management. It also helps keep the contacts hidden from access by others who might have the phone.

Google Voice works by assigning a separate Google Voice number to which calls are made for transcribing and forwarding. The only catch is that, presently it is currently available only in the US.

5. Google Suite

Google Suite

Google Suite consists of Google Docs, sheets, slides, drawings and many other utility tools. They double up as excellent alternatives for MS office suite utilities like Word, Excel, PowerPoint, etc. All Google Suite tools are cloud-based.

You can work on them from any device and system. Also, there are extensive collaborative features like sharing, internal chat system alongside the docs and detailed revision history which makes it a perfect tool for content creation.

6. Google URL Shortener

Google URL Shortener

Long URLs are a menace to share across marketing emails and social media channels like Facebook, Twitter and LinkedIn. Google’s URL Shortener takes the pain out of that by shortening URLs programmatically.
The shortened URLs are public and can be accessed by anyone who has the link. The web tool also gives a list along with dates of previous URLs that were shortened by the user.

7. Test Your Site

Google Test My Site

With a lion share of online traffic originating from mobile devices, you need to know how fast your website is when accessed from a mobile device. Test Your Site helps you do just that.
The page has a URL field where you can enter your mobile website URL. TYS will give key metrics about your website performance like page loading speed and estimated visitor loss due to loading time.

8. Consumer Barometer

Google Barometer

Consumer Barometer from Google is an effective way to know how people all over the world are using the Internet. The tool provides customer analysis of trending data, audience stories and curated insights from across the Internet.

It helps business owners understand how customer preferences are evolving. For Digital Marketers, it gives ideas for better content creation.

9. Google Calendar

Google Calendar

If you are a business owner who often forgets to pay bills that fall on various due dates or a marketer who need to keep track of time-bound campaigns, Google Calendar is just the tool for it. Business owners can use it to invite vendors, customers or other users to Calendar events, set reminders for important dates, manage hourly appointments, etc.

For marketers, it helps track dates of ad campaign expiry dates, guest posting schedules, editorial calendars, online or offline appointments with clients, etc. You can also group the calendar events to various labels for quick access.

10. Google Design

Google Design

Google Design is the go-to destination to know the hip ’n’ happening stuff in UI/UX designing practices. The website showcases design inspirations from Google’s design team as well as from other corners of the web.

Also, there are callouts for award nominations and events that have design as the centrepiece of debate and discussion. Google Design will sharpen your understanding about customer behaviour and how to design experiences to maximize their engagement.

11. Google My Business

Google My Business

Google My Business can be rightly called your first step towards setting up an online presence. Businesses can enlist their Name, Address and Phone number (also known as NAP) to reach customers who reach for related goods and services in near vicinity.

Also, Google My Business also helps business to build their online reputation by building reviews and star ratings from customers. It also allows to list working hours, navigational directions, links to websites and social profiles directly on the search result page.

12. Google Drive

Google Drive

Google Drive is a cloud-based storage and file backup tool. 15 GB of free cloud storage comes with every Gmail account. Since it runs on the cloud, you can start working on your home computer and resume from where you left off at workplace computer.

Google Drive can also be accessed from mobile and tablet devices easily. Separate folders, sub-folders with varying permissions can also be created easily to backup and store files.

13. Google Analytics

Google Analytics

Know every activity and pulse of your website with Google’s Analytics. Embed the Google Analytics code into your website’s code and you can know which part of the world your visitors are coming from, how much average time they spent, what kind of browsers they use, keywords and referral links that bring traffic and how much leads is generated on a regular basis.

14. Google AdWords Keyword Planner

Google Adwords Keyword Planner

Online search brings about 80% organic traffic for businesses. Google AdWords Keyword Planner helps research and identify the keywords related to your product or business that users usually use as search phrases.

Creating content (text, video, display ads, etc.) or running adword campaigns with those keywords facilitate increasing traffic and also boosting conversions.

15. Google Webmaster Tools

Google Webmaster Tools

Google Webmaster Tools help identify errors or malware vulnerabilities that your website must be exposed to. It is primarily a web diagnosis tool that ensures that your website is running on top shape without issues that can affect user experience and traffic.

16. Google Shopping Insights

Google Shopping Insight

Know what US customers are buying or want to buy with featured listings from Google’s Shopping Insights. The insights are classified as featured stories, top products and trending products based on search frequency captured by Google.

17. Color Tool

Color Tool

If you are a marketer who wants to create a graphic that looks great with the right tone of color you saw somewhere else, Google’s color tool will help you pick that color code. Just search Color Tool and there will be a rich snippet from where you can pick the color you desire and its color code.

18. Firebase

Firebase

Firebase is Google’s own mobile app development platform. Using Firebase, you can quickly develop mobile apps without any external support from mobile app development companies.

It has in-built infrastructure complete with messaging, Database, Analytics, crash reporting, etc. which makes it a top trusted platform for app development.

19. Display Benchmarks

Display Benchmarks

Display Benchmarks help identify how good your display adverts are faring in the Internet. The analytics of the display adverts are shown on the map with relevant statistics like CTR.

You can also narrow down results based on country or location using the Zoom level feature. Ad metrics can also be viewed based on formats. The tool also gives a progress of display adverts over a period of time.

Wrapping it up

These 19 tools make the lives of business owners and marketers as blissful as a breeze. From facilitating content creation to giving insights, they have power-packed features one cannot turn a blind eye towards.

Some of these tools might be already known to you. As for the others, NOW is the best time to start using them

Feb 08

Top Digital Marketing Trends to Watch Out for in 2018

By Sunu Philip | Online Marketing

The only thing constant in this world is change. And one field where we can evidently see this concept is digital marketing. As new discoveries, inventions and thought processes come into being, we can see the world of digital marketing shifting and evolving too.

In this article, we outline the major digital marketing trends that you need to watch out for in 2018. We've also added our notes on how these trends will impact your business, and what you can do to prepare for it.

Internet and Device Usage

The massive penetration of Internet and mobile usage have made digital marketing a must-have strategy for businesses. While brands rely on a balance of digital and offline marketing, lesser capable businesses are leveraging the full might of online marketing to reach their target audience. Here are the numbers that indicate how mobile and Internet dominate today’s marketing efforts.

Internet Usage

  • Almost half of the world’s population (48% to be exact) enjoys Internet connectivity. According to Smart Insights, the global Internet user base pegs at a whopping 3.5 Billion.

Device Usage

  • Mobile is driving Internet adoption with 51% usage popularity followed by desktops/laptops (43%), tablet devices (4.9%) and other devices (0.13%).
  • Mobile Internet usage has grown steadily with a 25% year-on-year growth rate, while laptops & desktops (-19%) and tablet devices (-6%) are slowing down in popularity.
What it implies for businesses?

As consumers are migrating to a digital-centric lifestyle with mobile as the centerpiece, businesses can no longer turn a blind eye towards digital marketing. Digital Marketing is the New Marketing. It is the easiest and most wallet-friendly way to reach out to the audience and create a connection.

Content Marketing

Content has asserted its position as the fuel that runs the digital marketing machinery. The statistics for 2017 indicate a steady increase in content production spending and tactics.

B2B Content Marketing Tactic Usage

  • 88% of B2B companies are deploying content marketing strategies, 75% have earmarked budgets and 43% have expanded their digital marketing staffing
  • Social media (93%), case studies (82%) and blogs (81%) lead as the most popular forms of content
  • Video is gaining ground as a serious content marketing medium with 79% popularity compared to 76% of for illustrations or photos
  • Producing engaging content consistently and measuring its effectiveness form the top challenges of B2B content marketers
What it implies for businesses?

Businesses need to create, curate and publish tons of content to stay on top of their marketing efforts. Content marketing is the best way to distinguish yourself from competition, stay connected with customers and also for generating leads. Social media marketing and optimization is necessary to keep customers updated on the go. For a long-term association regular blog publishing, case studies and whitepapers are essential. Videos go a long way in creating a following that will help in lead nurturing.

Email Marketing

Email still remains a legit way to meet customers directly in their inboxes. Although spam filters and promotion labels have made email marketing difficult, it has remained a reliable way to gain leads. Open rates and Click-Through-Rates (CTR) remain the benchmark statistics to measure email engagement.

The latest email marketing statistics reiterate that the number of people checking their emails via mobile devices is on the rise.

Email Opens

  • More than 47% of emails are opened in mobile devices
  • The average open rate tipped at 24.79%
  • The average click-through rate is 4.19%
  • Click to open rate tipped at 11.88%
What it implies for businesses?

Email still remains a reliable source of lead generation and user engagement. Regular product updates, newsletters, webinar invites and much more can be communicated with the help of email marketing. The possibility if subscribers turning into paying customers is higher with email marketing campaigns.

Social Media Marketing

Social media marketing continues to grow in effectiveness as customers prefer obtaining social proof before making a buying decision. Global research shows that the list of top five social networks has not undergone any major change as such. Facebook is still ruling the roost, followed by WhatsApp, Instagram, Pinterest, LinkedIn and Twitter.

Top Social Network Sites

  • Facebook to be the top contender with 1871 million users followed by WhatsApp, Facebook Messenger, QQ, WeChat, etc.
  • Instagram is the runner up in terms of popularity with 32% active users
  • Twitter has been steadily gaining with its user base crossing 1600 Million

Facebook Growth

  • In terms of popularity, Facebook is still racing ahead, while image sharing apps Instagram and Pinterest follow closely with 32% and 32% market penetration.
What it implies for businesses?

Social media marketing has become a pivotal strategy in digital marketing. It creates an equal level field for all levels and scale of businesses to reach out and stay connected with their target audience. Social media marketing also offers a diverse range of paid marketing tools which helps scale the reach of successful posts that became viral organically.

Other Digital Marketing Trends

While traditional digital marketing trends continue to dominate the top positions, a range of new trends is also gaining momentum. The trends indicate that users are expecting a refined level of convenience and personalization that will take them closer to the products/services they want, faster.

One such trend that's on the rise is voice search.

Voice Search Queries

  • 20% of Google searches originating from mobile devices are voice searches
  • Google voice search queries have increased by >7x times since 2010

Hound App Usage

 

  • According to Hound, an assistant app developed by SoundHound, local information, fun & entertainment, personal assistance, general information are the most searched after queries
  • 87% of B2C marketers believe chatbots and virtual assistants will become mainstream by 2021

The latest research shows that more people seem to be preferring live video to other forms of content.

Live Video Statistics

  • 80% of users would rather watch a live video than read a blog
  • 67% of audiences who watched a live stream video purchased a ticket to a similar event
  • Youtube (70%), Facebook Live (66%) and Livestream (45%) are the leading live streaming platforms
What it implies for businesses?

Businesses and marketers should adapt to the changing digital landscape and integrate these new mediums into their inbound strategies. Leading marketing agencies like Jeffalytics have already kicked off sensational 90-day marketing challenges that ropes in all forms of new-age marketing mediums including live video. The growing presence of chatbots and voice assistants cannot be ignored either. Chatbots offer customers and marketers with machine memory and human logic that will drive better results.

Conclusion

The current state of digital marketing proves that B2B and B2C businesses can no longer shy away from digital marketing. Digital is disrupting industries and changing the fundamental way they used to work. Marketing is no exception to that. Marketing is no exception to it. Like we said before, Digital Marketing is the New Marketing.

How to Make Your Website Really Work for You
Jan 25

How to Make Your Website Really Work for You

By Sunu Philip | Website Optimization

What does digital marketing mean to you?

For most entrepreneurs and small/medium businesses, digital marketing encompasses a wide range of marketing activities done online to increase brand awareness and bring in more revenue.

But where does one start with digital marketing?

You start with a website for your business!

Digital marketing is not just about having a website... but it certainly is a great place to start!

In this article, we’ll expound on what you can do to make sure your website works for you.

For starters, it’s important to note that your business website must serve two main purposes well:

  • Communication
  • Conversion

Let’s look at each of these in detail.

COMMUNICATION

Some of the common definitions of the word ‘communication’ (according to Google) are:

  • The imparting or exchanging of information by speaking, writing, or using some other medium.
  • The successful conveying or sharing of ideas and feelings.
  • Social contact.

The main aspect of communication is that it goes both ways, especially with respect to a business website. It’s not just about publishing information about your business, but about allowing website visitors to communicate back with you.

Here are some ways you can establish good communication through your website.

1. Establish Trust

The content on your website must lead even the casual visitor to believe that you are a trusted expert in your field. This will encourage them to trust your authority, and therefore the products/services your business provides.

Moz Credentials

Credentials Featured on the Moz Website

You can establish trust with readers through the website in the following ways.

Display your credentials

If you’ve completed any certifications, won awards or been featured in major online or offline publications, you can include the corresponding badges in a prominent place on your website.

Publish relevant content

Try to consistently publish a variety of content that is related to your industry and will be helpful for the reader. You can share the latest trends, guides or helpful hacks that will resonate with website visitors.

Share your portfolio

Your website must showcase who you are and what your business does. So make sure you highlight the projects you’ve undertaken and the brands you’ve worked with. For bonus points, you can publish analytical case studies that draw attention to how your business has positively impacted prior clients.

2. Focus on the Customer

While your website must highlight your business and the products/services you provide, it must be presented in a customer-friendly perspective. Visitors must feel that your website is about them, and not just about your business.

Kissmetrics' Customer Focused Website

Customer Focused Kissmetrics Site

Here are some ways you can keep your website’s focus on the customer.

Create customer-centric content

You will first have to identify who your ideal customer is, what they’re looking for and why they’re likely to find it on your website. Once that is outlined, you’ll be able to create customized content that makes the visitor feel the website is all about them.

Empathize with the visitor

Everybody likes a little empathy – knowing that somebody understands them. Put yourself in your readers’ shoes and present your site content in a way that resonates with them. They will get the feeling that you really understand their challenges and struggles.

Point out the benefits

Rather than simply jotting down what your business does and how, go a step further and elaborate how your products/services will impact the customer. Explain how it will help them overcome their challenges and change their lives for the better.

CONVERSION

When it comes to your website, the term “conversion” refers to the process of getting website visitors to make a decision or perform a specific task on your site that will further their relationship with your business.

Typically, this means getting visitors to:

  • Sign up for email updates
  • Send an enquiry through the contact form
  • Download a free resource you offer
  • Purchase a product or service

The key here is to get visitors to go a step further in connecting with your business and what you have to offer.

Here are few things you can do to increase the conversion rate on your website.

1. Have a Visible Call to Action

A call to action (CTA) is a way to get visitors to make a decision or take specific action on your website. When you explicitly tell them what they need to do next, they are more likely to carry it out.

Lead Pages CTA

Lead Pages CTA

Your CTA must include the following elements:

  • Relevant text and graphics propelling the visitor towards action.
  • A button with clear and compelling words.
  • A brief account of how taking action will benefit the reader.

Do make sure that all the major pages on your website have CTAs in prominent locations where they are more likely to be clicked. You can also include CTAs at the end of regular blog content for more click-throughs.

2. Offer an Incentive to Sign Up

Let’s say you’re trying to build your email list and you want to lure more subscribers so you can reach out to them with business propositions. The best way to get people to sign up for your mailing list is to offer them an enticing incentive.

Michael Hyatt's Sign Up Incentive

Michael Hyatt's Sign Up Incentive

You can offer incentives such as:

  • A free eBook or whitepaper
  • Discount coupons for your products or services
  • Free printables or worksheets
  • A short consultation/strategy discussion call

This makes the user feel that they are getting something valuable when they sign up, which in turn drives up conversion rates.

3. Set Up a Sales Funnel

A sales funnel is an integral part of digital marketing for any business that has an online presence. Once you have a website in place, you need to decide how you’re going to turn casual visitors into paying customers.

GoDaddy Discount Offers

Discount Offers at GoDaddy

This usually involves the following steps:

Step 1: Publish a resource on your site that’s free for email subscribers.
Step 2: Send follow up emails to subscribers to introduce your business and give them opportunities to connect with you.
Step 3: Offer them deals on your products and services that will entice them to convert into paying customers.

As you can see, your website isn’t just your online business card. It’s a place where you can actively build your business and see it succeed.

Want to reorganize your website and make it work for you?

Let’s discuss!

Jan 11

Why Your Business Can’t Ignore Digital Marketing Anymore

By Sunu Philip | Online Marketing

From finding long lost friends to conducting banking transactions, and instant communication, we rely on the Internet for our everyday convenience. Customers are also flocking to the Internet with mouse clicks for shopping rather than to shopping malls made of bricks and mortar.

Offline has gone of out of style. Online is the new vogue and businesses cannot ignore it anymore. Mobile devices have ushered a ‘ThirdScreen Revolution’ replacing every other mode of digital communication and consumption, including PCs, laptops, TVs, and the likes.

Google gets about 4,464,000,000 searches every single day (Smart Insights). Also, mobile carrying customers are running searches for anything from restaurants nearby to movie ratings on their mobile devices. There is a massive opportunity for marketers to tap into this Internet culture to grow their businesses.

Smart Insights - Online Search

Source: Smart Insights

We can easily sum up that traditional marketing strategies are not going to work anymore. The way forward is digital marketing.

What Is Digital Marketing And How Is It Different From Traditional Marketing?

To put it plainly, Digital Marketing is using the Internet to promote products and brands using digital media like websites, blogs, social media, guest blogging and so on. The form of advertising will include digital adverts, SEO, display banners, email marketing campaigns, pre-roll/mid-roll/post-roll video adverts, etc.

In traditional marketing, the promotion tactics largely use offline mediums like TV adverts, billboards, magazine prints, catalogs and so on.

Both the mediums have the same ultimate goal: grab attention and turn onlookers into paying customers.

The difference lies in the ease of doing it and the cost-efficiency.

The Economics Behind Digital Marketing’s Popularity

With the massive growth of the Internet, the cost of traditional marketing has been steadily increasing and its effectiveness is declining. Digital Marketing, on the other hand, has lower campaign costs and can also be improvised anytime for better results. Also, a single piece of content used in a marketing campaign can be repurposed in multiple formats to maximize its reach.

Further, the customers of today are more empowered with information than ever before. They get a massive amount of information about a product or service from many online sources, like:

  • Official website or blog
  • Review websites
  • Online newsprint/media
  • User reviews and ratings
  • Social media handles

Other benefits like multi-directional approach, personalized campaigns and long lifetime value of promotional content make digital marketing a better option than traditional marketing tactics.

A Multi Directional Approach to Marketing

In traditional marketing, the message was communicated in a single direction - the company spreads information and customers listen to it.

Whereas in digital marketing, marketing takes a multi-directional form where customers and brands interact with each other on several online platforms.

This multi channel interaction also helps a business tailor make a marketing campaign specifically to each lead at different stages of conversion.

Personalized and Direct Customer Interaction

In traditional marketing, adverts carried marketing material that was used to address a large unsegmented audience. The ad was seen by many users who are not included in the target market subset. As a result, the effectiveness was uncertain.

However, in digital marketing, it is possible to shoot targeted ad campaigns that relate to specific buyer personas having fixed individual traits. The results of these campaigns can also be measured real-time using Google Analytics and several other online tools. This helps improve the goal completion rate for each campaign thus yielding maximum RoI for each dollar spent.

Longevity of Marketing Material

Digital marketing is built on content. Content comes in various forms like written text, images, videos, infographics, presentations, case studies, white papers and so on. The advantage of all this content is that, they have a long shelf life.

Unlike a printed newspaper ad or a billboard, they remain alive on the Internet for a long time to come. In fact, blogs are said to have a lifetime that exceeds 2 years. So each time a potential customer stumbles across your content, they are bound to convert as a business lead.

There are still more benefits to add but the biggest of them all is the application of Big Data Analytics for Digital Marketing.

The Entry of Big Data and its Positive Impact on Digital Marketing

Marketers need data to understand their customers, their personas and most importantly, their preferences. Data from varied sources and in diverse forms should be compiled and analyzed to devise targeted marketing campaigns.

Traditional analytical programs are insufficient to analyze and make sense of structured and unstructured data forms. It is here that Big Data can lend a helping hand to digital marketers.

Big Data can help visualize data in a meaningful way thus giving actionable insights to drive future marketing campaigns. Big Data helps understand customers from various data points which helps devise tailor-made sales funnels specific to the customers wants and desires. It can also help reduce churn in the long-term by spotting patterns that lead to cart abandonment, slow-moving stock and so on.

Here are some Big Data sources that can be used to improve marketing efforts:

Social Networks

User likes, shares, comments, location check-ins, etc. can be analyzed to understand the offline behaviour and preferences of customers. Obtaining a minute level of customer data from social networks without Big Data analytics is literally impossible.

Transaction Tracking

Tracking business transactions of the business to spot customer behaviour. For instance, a pizza company can spot the average order size during the holiday season and plan quicker deliveries. Also, home deliveries can be analyzed in terms of location to group most frequently visited delivery locations.

Crowdsourcing

Running polls, customer surveys, gathering intelligence through research firms, etc. help gain more insights about a specific customer base. Big Data helps consolidate the data collected from such diverse points under a single roof where it can be used to arrive at data-driven business decisions.

In Closing

Digital marketing is a relatively new field. Nine out of ten digital marketing campaigns are abandoned mid-way for lack of results. It is not because digital marketing is challenging, but largely because it is done the wrong way.

If done right with the help of adequate data, digital marketing can turn around the business volumes of a business. Today, there are businesses which rely solely on digital marketing to run their sales. With the help of advanced analytical tools like Big Data, it only gets easier.

All said, you certainly cannot ignore digital marketing for your business any longer.

Jan 09

Blog

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